Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Cork material is produced
Cork material is produced from the bark of cork oak, which grows in the Western Mediterranean and on the Atlantic coast at an altitude of up to 1,400 meters above…

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How to open a certificate authority (certification authority)
In any large company, document flow is represented by a large volume of documents, many of which are stored and transmitted electronically. To eliminate the possibility of forgery and protect…

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Stickershop: can I make money on stickers?
Stickers are shops of vinyl stickers, stickers and other accessories that are popular with young people and teenagers. These products are sold with a high markup, and you can open…

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How to implement the idea: vending business
Business on vending machines is passive earnings, at which you lose the cost of employee salaries and practically do not pay for rent. Finding out how to turn a dream…

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