Your business: how to open a PR agency
In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR…

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How to implement the idea: vending business
Business on vending machines is passive earnings, at which you lose the cost of employee salaries and practically do not pay for rent. Finding out how to turn a dream…

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Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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market capacity has

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Vending business: your jukebox
Jukebox - vending business, which still has a place for beginners. The scheme is simple: you buy a machine for 60 thousand rubles, install it in a cafe and get…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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What you need to know when concluding an office lease agreement
Any company in its activity somehow faced with the problem of finding and arranging an office. For many businesses, the cost of renting an office is the largest of the…

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Your business: how to open a PR agency
In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR…

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