Stores home at low prices «Home Market»
COMPANY DESCRIPTION HOME MARKET “Home Market” is a discounter selling home goods. The attractiveness of the franchisor’s business is due to the high demand for low-priced products, regardless of the…

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Business plan for the production of plastic windows
1. PROJECT SUMMARY The goal of the project is to organize an industrial enterprise in Krasnodar. Products - plastic windows. Distribution channels: construction organizations, dealer network, building materials stores. Price…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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Stickershop: can I make money on stickers?
Stickers are shops of vinyl stickers, stickers and other accessories that are popular with young people and teenagers. These products are sold with a high markup, and you can open…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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market capacity has

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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We open a workshop for the production of cinder blocks
The production of cinder blocks is a profitable business that can generate significant profits. Equipment for the production of cinder block is quite affordable, technology and raw materials are available…

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Christmas tree business: how to make money by selling Christmas trees
One of the most popular ways to make money in the New Year is to sell Christmas trees. However, if you think that it is enough to buy bulk Christmas…

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