Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only mockups of buildings are created, but equipment, premises, and not every company has the ability to maintain a staff of mockups, especially if it is necessary to create mockups only at certain, not very frequent intervals. In this regard, it may be relevant to create your own prototyping workshop, in which layouts are carried out according to customer orders. Continue reading
Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading
Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed … It is still relevant and published with minor changes and additions.
Entrepreneurs need success. Few people like to lose, and rightly so. But the success of a business requires not only the commitment of the manager, but also constant actions aimed at the development of the company. Continue reading