Business plan for the production and sale of plaster garden figures
1. PROJECT SUMMARY This business plan considers the opening of an enterprise specialized in the production and sale of gypsum garden figures in a city with a population of over…

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Vending business: your jukebox
Jukebox - vending business, which still has a place for beginners. The scheme is simple: you buy a machine for 60 thousand rubles, install it in a cafe and get…

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Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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Stickershop: can I make money on stickers?
Stickers are shops of vinyl stickers, stickers and other accessories that are popular with young people and teenagers. These products are sold with a high markup, and you can open…

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calculated integral

Own business: model workshop

In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only mockups of buildings are created, but equipment, premises, and not every company has the ability to maintain a staff of mockups, especially if it is necessary to create mockups only at certain, not very frequent intervals. In this regard, it may be relevant to create your own prototyping workshop, in which layouts are carried out according to customer orders. Continue reading

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Marketing research in the development of business plans for commercial enterprises

This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed … It is still relevant and published with minor changes and additions.
Entrepreneurs need success. Few people like to lose, and rightly so. But the success of a business requires not only the commitment of the manager, but also constant actions aimed at the development of the company. Continue reading

We open a brick workshop
Brick is one of the most popular building materials. Production of bricks as a business is interesting because along with large enterprises, it is possible to produce bricks with minimal…

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Own business: how to open an audit company
The auditing business is considered to be in demand and has a low entry threshold, but its specificity is a delicate matter, so success is far from being for everyone.…

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Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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