Marketing intelligence
Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence. Is it…

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Ready business. Igropraktik
DESCRIPTION OF BUSINESS PLAYING Igropraktik - the profession of the future. Interest in psychological games has long passed the line from the trend to the sought-after profession. Break into the…

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Investment costs in business planning
Investment costs - the concept well, very “extensible.” As a rule, planned expenses are always an order of magnitude less than those actually needed. So how much to lay on…

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Own business: welding
In the field of construction business there are several areas that are available with a small amount of initial investment, that is, those that can be attributed to small business.…

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Recruitment agency business plan
1. PROJECT SUMMARY The purpose of this project is to open a recruitment agency for the implementation of a range of recruiting services in a city with a population of…

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calculated integral

Own business: model workshop

In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only mockups of buildings are created, but equipment, premises, and not every company has the ability to maintain a staff of mockups, especially if it is necessary to create mockups only at certain, not very frequent intervals. In this regard, it may be relevant to create your own prototyping workshop, in which layouts are carried out according to customer orders. Continue reading

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Marketing research in the development of business plans for commercial enterprises

This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed … It is still relevant and published with minor changes and additions.
Entrepreneurs need success. Few people like to lose, and rightly so. But the success of a business requires not only the commitment of the manager, but also constant actions aimed at the development of the company. Continue reading

Cork material is produced
Cork material is produced from the bark of cork oak, which grows in the Western Mediterranean and on the Atlantic coast at an altitude of up to 1,400 meters above…

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Christmas tree business: how to make money by selling Christmas trees
One of the most popular ways to make money in the New Year is to sell Christmas trees. However, if you think that it is enough to buy bulk Christmas…

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What you need to know when concluding an office lease agreement
Any company in its activity somehow faced with the problem of finding and arranging an office. For many businesses, the cost of renting an office is the largest of the…

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