Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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Marketing intelligence
Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence. Is it…

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Business plan for the production of plastic windows
1. PROJECT SUMMARY The goal of the project is to organize an industrial enterprise in Krasnodar. Products - plastic windows. Distribution channels: construction organizations, dealer network, building materials stores. Price…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

Continue reading →

manage the store

Your business: how to open a PR agency

In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR with the phrase “public relations”, although this is a direct translation of the English phrase “public relations”, from which, in fact, the abbreviation PR has been derived. Ivy Lee’s ideas were revised by modern specialists, and the provisions on “PR” lost the most important thing – the principle of two-way communication, when not only the company / person forms his image in the eyes of consumers / population, but also receives information from them when the interests of all society as a whole. Continue reading

Anti-crisis business: how to make money on commission goods

Commission trading is experiencing a new wave of popularity. This idea can be profitable precisely in a crisis, when the price of any mistake with the choice of the direction of the business increases many times.

Commission shop is a topical “crisis” idea. At a time when demand for goods is falling, brand departments are losing profits, and expensive boutiques are closing, commission stores feel great and increase their incomes. The low price of goods attracts those who seek to save. Therefore, used goods are in great demand. Continue reading

Stores home at low prices «Home Market»

COMPANY DESCRIPTION HOME MARKET
“Home Market” is a discounter selling home goods. The attractiveness of the franchisor’s business is due to the high demand for low-priced products, regardless of the state of the economy, as it focuses on selling goods to low-income customers.
The company “At the same time” was founded in September 2013, and the first store under this brand was opened in Khimki in February 2014. Co-owners of the company are Interros Vladimir Potanin and Oscar Hartmann (KupiVip, CarPrice). Continue reading

Own business: coworking center business plan
Coworking centers are a new phenomenon in the business environment, which is based on trends in the labor market. It is expected that by 2020 the share of professionals working…

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Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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Own business: welding
In the field of construction business there are several areas that are available with a small amount of initial investment, that is, those that can be attributed to small business.…

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