Anti-crisis business
Anti-crisis business: how to make money on commission goods
Commission trading is experiencing a new wave of popularity. This idea can be profitable precisely in a crisis, when the price of any mistake with the choice of the direction…

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How to open a jewelry store
Jewelry store is a profitable and prestigious type of business. The need for jewelry is always there. The high margin on the product provides a good income, which is about…

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What are the criteria for judging successful business development?
I will not be mistaken if I write that every entrepreneur is asleep and sees how to improve the work of his enterprise, so to say “deepen” it and “expand”…

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Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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Own business: coworking center business plan
Coworking centers are a new phenomenon in the business environment, which is based on trends in the labor market. It is expected that by 2020 the share of professionals working…

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make the only

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading →

Posted in barrier for beginners, but also to consumers, calculated integral, market capacity has, marketing sense
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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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