On the investment attractiveness of the business
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course. Imagine two trays…

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Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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Integral indicators in business planning or how to evaluate an investment project?
What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If…

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going to trade

Marketing intelligence

Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence.
Is it often necessary to have information about a competitor company? There can be no definitive answer “yes” or “no”. However, the author faced situations where competitor information was more useful than ever when making important strategic decisions. Continue reading

Drogheri: mastering new trade formats

If you are looking for a free niche for the retail business, then consider the idea of ​​a store in the format of a shogger. You can start with a capital of 600 thousand rubles, and at the output to make a profit of 200 thousand rubles.

Drogheri is a new trade format in Russia. These stores have long become popular in Europe, and we are just starting to develop. According to research firm Nielsen, today, Drohery stores occupy 20% of the European retail market. Continue reading

Christmas tree business: how to make money by selling Christmas trees

One of the most popular ways to make money in the New Year is to sell Christmas trees. However, if you think that it is enough to buy bulk Christmas trees and bring them to the point of sale by car, then you are mistaken.

On the eve of the New Year many people are concerned about how to make money on this festive rush. The logic is as follows: once on New Year’s Eve people empty shelves of stores, it is enough just to put the goods in – and rejoice in the 100% sales. Many businessmen think so and often decide to sell Christmas trees. Continue reading

Own business: assistance agency for obtaining a license for medical activities
Many enterprises in the course of their work are forced to obtain licenses for their activities. The simplest example is medical activity, without a license, not only clinics or private…

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Your business: how to open a PR agency
In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR…

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Production of polypropylene bags
A polypropylene bag is a durable, cheap and practical packaging that is widely used in agriculture, in hardware stores, in construction companies, in various types of industry and in households.…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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