Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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What are the criteria for judging successful business development?
I will not be mistaken if I write that every entrepreneur is asleep and sees how to improve the work of his enterprise, so to say “deepen” it and “expand”…

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Business plan for the production and sale of plaster garden figures
1. PROJECT SUMMARY This business plan considers the opening of an enterprise specialized in the production and sale of gypsum garden figures in a city with a population of over…

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On the investment attractiveness of the business
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course. Imagine two trays…

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Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Integral indicators in business planning or how to evaluate an investment project?
What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If…

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Anti-crisis business: how to make money on commission goods
Commission trading is experiencing a new wave of popularity. This idea can be profitable precisely in a crisis, when the price of any mistake with the choice of the direction…

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Own business: how to make money on coffee machines
Coffee machines are the most popular vending area; they occupy about 65% of the total market. In this article we will analyze the main points of business from the choice…

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