On the investment attractiveness of the business
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course. Imagine two trays…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Integral indicators in business planning or how to evaluate an investment project?
What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If…

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represented by two

Marketing intelligence

Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence.
Is it often necessary to have information about a competitor company? There can be no definitive answer “yes” or “no”. However, the author faced situations where competitor information was more useful than ever when making important strategic decisions. Continue reading

Stickershop: can I make money on stickers?
Stickers are shops of vinyl stickers, stickers and other accessories that are popular with young people and teenagers. These products are sold with a high markup, and you can open…

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Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be…

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We open a workshop for the production of cinder blocks
The production of cinder blocks is a profitable business that can generate significant profits. Equipment for the production of cinder block is quite affordable, technology and raw materials are available…

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What you need to know when concluding an office lease agreement
Any company in its activity somehow faced with the problem of finding and arranging an office. For many businesses, the cost of renting an office is the largest of the…

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