Marketing intelligence
Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence. Is it…

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Marketing intelligence
Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence. Is it…

Continue reading →

Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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mind and mindset changed

What are the criteria for judging successful business development?

I will not be mistaken if I write that every entrepreneur is asleep and sees how to improve the work of his enterprise, so to say “deepen” it and “expand” it. But almost everyone has his own vision of this process … Not everyone can clearly articulate by what indicators one can judge how successful the enterprise has become.

Terms, terms, terms … When communicating with entrepreneurs, you often notice that there is no single “picture of the worlds” between a consultant and a customer when discussing both complex and tricky and fairly simple questions. Continue reading

Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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On the investment attractiveness of the business
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course. Imagine two trays…

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Your business: how to open an insurance company
Is it possible to open your insurance business and how much you can earn on it? We understand the basic concepts and formats, analyze the insurance market, calculate investments. The…

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How to open a store of children's commission goods
Commissions returned to the market. This is an inexpensive and simple business, exactly what an entrepreneur needs without experience and capital. The article tells about how to make money on…

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