Own business: coworking center business plan
Coworking centers are a new phenomenon in the business environment, which is based on trends in the labor market. It is expected that by 2020 the share of professionals working…

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Your business: how to open an insurance company
Is it possible to open your insurance business and how much you can earn on it? We understand the basic concepts and formats, analyze the insurance market, calculate investments. The…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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Own business: assistance agency for obtaining a license for medical activities
Many enterprises in the course of their work are forced to obtain licenses for their activities. The simplest example is medical activity, without a license, not only clinics or private…

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Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be…

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Drogheri: mastering new trade formats
If you are looking for a free niche for the retail business, then consider the idea of ​​a store in the format of a shogger. You can start with a…

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Own business: manufacture of welding electrodes
Production of electrodes can be a great idea to start your own business. For the organization of such production will require a mini-shop and minimal equipment. Despite the fact that…

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