Anti-crisis business
Business Plan Studio Infographic
1. PROJECT SUMMARY The goal of the project is to open a studio dedicated to the creation of static infographics and custom video infographics. In this business plan, calculations are…

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fence company
The business plan of the enterprise for the production of cans
PROJECT SUMMARY The goal of the project is to organize an enterprise for the production of solid metal cans for packaging of canned products. Region location - Astrakhan. The choice…

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Business plan for the organization of production of polypropylene monofilament
1. PROJECT SUMMARY The goal of the project is to organize the production of polypropylene monofilament (fishing line) in the form of a pile and trim line. The location of…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading →

Posted in barrier for beginners, but also to consumers, calculated integral, market capacity has, marketing sense
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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Investment costs in business planning
Investment costs - the concept well, very “extensible.” As a rule, planned expenses are always an order of magnitude less than those actually needed. So how much to lay on…

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Own business: welding
In the field of construction business there are several areas that are available with a small amount of initial investment, that is, those that can be attributed to small business.…

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