Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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Business plan for the organization of production of polypropylene monofilament
1. PROJECT SUMMARY The goal of the project is to organize the production of polypropylene monofilament (fishing line) in the form of a pile and trim line. The location of…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

How to open a store of children's commission goods
Commissions returned to the market. This is an inexpensive and simple business, exactly what an entrepreneur needs without experience and capital. The article tells about how to make money on…

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Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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Own business: assistance agency for obtaining a license for medical activities
Many enterprises in the course of their work are forced to obtain licenses for their activities. The simplest example is medical activity, without a license, not only clinics or private…

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