Anti-crisis business
How to open a certificate authority (certification authority)
In any large company, document flow is represented by a large volume of documents, many of which are stored and transmitted electronically. To eliminate the possibility of forgery and protect…

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Vending business: your jukebox
Jukebox - vending business, which still has a place for beginners. The scheme is simple: you buy a machine for 60 thousand rubles, install it in a cafe and get…

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The business plan of the enterprise for the production of cans
PROJECT SUMMARY The goal of the project is to organize an enterprise for the production of solid metal cans for packaging of canned products. Region location - Astrakhan. The choice…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading →

Posted in barrier for beginners, but also to consumers, calculated integral, market capacity has, marketing sense
Own business: web-design studio
The content of your Internet portal is quite complicated and troublesome. At the same time, today your website (or at least a page on a social network) is a very…

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Investment costs in business planning
Investment costs - the concept well, very “extensible.” As a rule, planned expenses are always an order of magnitude less than those actually needed. So how much to lay on…

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We open a workshop for the production of cinder blocks
The production of cinder blocks is a profitable business that can generate significant profits. Equipment for the production of cinder block is quite affordable, technology and raw materials are available…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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