Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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Own business: web-design studio
The content of your Internet portal is quite complicated and troublesome. At the same time, today your website (or at least a page on a social network) is a very…

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Business Plan Studio Infographic
1. PROJECT SUMMARY The goal of the project is to open a studio dedicated to the creation of static infographics and custom video infographics. In this business plan, calculations are…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

What you need to know when concluding an office lease agreement
Any company in its activity somehow faced with the problem of finding and arranging an office. For many businesses, the cost of renting an office is the largest of the…

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Production of polypropylene bags
A polypropylene bag is a durable, cheap and practical packaging that is widely used in agriculture, in hardware stores, in construction companies, in various types of industry and in households.…

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Own business: how to make money on coffee machines
Coffee machines are the most popular vending area; they occupy about 65% of the total market. In this article we will analyze the main points of business from the choice…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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