Investment costs in business planning
Investment costs - the concept well, very “extensible.” As a rule, planned expenses are always an order of magnitude less than those actually needed. So how much to lay on…

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Going east: how to open a business with China
Business with China is high profits and profitable cooperation. We have collected tips on how to organize a home-based business, start a business without investments and what main areas to…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Your business: how to open a store replica store
A replica fashion store is an excellent option for the fashion retail business in the face of declining Russian incomes. What conditions and means are needed to trade copies of…

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Business plan for the organization of production of polypropylene monofilament
1. PROJECT SUMMARY The goal of the project is to organize the production of polypropylene monofilament (fishing line) in the form of a pile and trim line. The location of…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Business Plan Studio Infographic
1. PROJECT SUMMARY The goal of the project is to open a studio dedicated to the creation of static infographics and custom video infographics. In this business plan, calculations are…

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The business plan of the enterprise for the production of cans
PROJECT SUMMARY The goal of the project is to organize an enterprise for the production of solid metal cans for packaging of canned products. Region location - Astrakhan. The choice…

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Investment costs in business planning
Investment costs - the concept well, very “extensible.” As a rule, planned expenses are always an order of magnitude less than those actually needed. So how much to lay on…

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