Stickershop: can I make money on stickers?
Stickers are shops of vinyl stickers, stickers and other accessories that are popular with young people and teenagers. These products are sold with a high markup, and you can open…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Own business: a company for the transfer of tax and financial statements
Currently, a new service has emerged that eliminates the need for entrepreneurs to send in tax and accounting reports to regulatory authorities. Now it is possible to transmit all reporting…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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How to open a store of children's commission goods
Commissions returned to the market. This is an inexpensive and simple business, exactly what an entrepreneur needs without experience and capital. The article tells about how to make money on…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Own business: coworking center business plan
Coworking centers are a new phenomenon in the business environment, which is based on trends in the labor market. It is expected that by 2020 the share of professionals working…

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How to implement the idea: vending business
Business on vending machines is passive earnings, at which you lose the cost of employee salaries and practically do not pay for rent. Finding out how to turn a dream…

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Integral indicators in business planning or how to evaluate an investment project?
What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If…

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