Anti-crisis business
Going east: how to open a business with China
Business with China is high profits and profitable cooperation. We have collected tips on how to organize a home-based business, start a business without investments and what main areas to…

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Stores home at low prices «Home Market»
COMPANY DESCRIPTION HOME MARKET “Home Market” is a discounter selling home goods. The attractiveness of the franchisor’s business is due to the high demand for low-priced products, regardless of the…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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marketing sense

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading →

Posted in barrier for beginners, but also to consumers, calculated integral, market capacity has, marketing sense
Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Own business: assistance agency for obtaining a license for medical activities
Many enterprises in the course of their work are forced to obtain licenses for their activities. The simplest example is medical activity, without a license, not only clinics or private…

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How to open a store of children's commission goods
Commissions returned to the market. This is an inexpensive and simple business, exactly what an entrepreneur needs without experience and capital. The article tells about how to make money on…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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