main competitive advantage
A replica fashion store is an excellent option for the fashion retail business in the face of declining Russian incomes. What conditions and means are needed to trade copies of clothing brands?
The decline in real incomes of the population of Russia noticeably narrows the ability of the population to purchase expensive branded clothing collections. In an effort to follow the fashion, many citizens prefer to buy so-called replicas. A replica is a licensed copy taken from the original. Today, replicas of disks on automobiles, replicas of watches, jewelry, art objects and interiors, shoes, clothes, and almost all goods are made. Thus, brands increase their profits by expanding the affordability of their collections. Continue reading