How to open a jewelry store
Jewelry store is a profitable and prestigious type of business. The need for jewelry is always there. The high margin on the product provides a good income, which is about…

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Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be…

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How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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calculated integral

Own business: model workshop

In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only mockups of buildings are created, but equipment, premises, and not every company has the ability to maintain a staff of mockups, especially if it is necessary to create mockups only at certain, not very frequent intervals. In this regard, it may be relevant to create your own prototyping workshop, in which layouts are carried out according to customer orders. Continue reading

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Marketing research in the development of business plans for commercial enterprises

This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed … It is still relevant and published with minor changes and additions.
Entrepreneurs need success. Few people like to lose, and rightly so. But the success of a business requires not only the commitment of the manager, but also constant actions aimed at the development of the company. Continue reading

Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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Anti-crisis business: how to make money on commission goods
Commission trading is experiencing a new wave of popularity. This idea can be profitable precisely in a crisis, when the price of any mistake with the choice of the direction…

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