Recruitment agency business plan
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Your business: how to open a store replica store

A replica fashion store is an excellent option for the fashion retail business in the face of declining Russian incomes. What conditions and means are needed to trade copies of clothing brands?

The decline in real incomes of the population of Russia noticeably narrows the ability of the population to purchase expensive branded clothing collections. In an effort to follow the fashion, many citizens prefer to buy so-called replicas. A replica is a licensed copy taken from the original. Today, replicas of disks on automobiles, replicas of watches, jewelry, art objects and interiors, shoes, clothes, and almost all goods are made. Thus, brands increase their profits by expanding the affordability of their collections. Unlike a fake, brands-manufacturers of products are well aware of the existence of replicas. All solutions for the production of replicas, what technology to apply, what material to use and at what price the company decides to sell the replicas, or together with the manufacturers of the main products whose replicas are made. Models replicas, ideally, should not differ from the models of the originals, except that they are not released in their own factory.

The clothing market in recent years has a tendency to decrease in volume, which is associated with a depreciation of the ruble. However, despite this decline, it is predicted that the volume of the premium segment of the clothing market not only can remain at the same level, but also grow. This trend may also be reflected in the segment of high-quality replicas of the brands, the store of which we design in this article. As a rule, the cost of a replica is lower than the cost of the original, but higher than the cost of fakes, which provides the main competitive advantage of this market niche.

Replica Store Description
Brand Replica Store
Consider the issue of opening a store selling replicas of branded collections. When forming the list of brands, we were primarily guided by personal preferences and the presence of a free niche in the market in this price range. You can choose the right models and brands based on personal preferences and popularity in your region.

Briefly, for example, we will list examples of assortment lines that may constitute the assortment of the store being created:
Pepe jeans
Oggi
BAON
Abercrombie & Fitch

Given the number of brands offered, as well as the availability of the required models and sizes, we need a store with an area of ​​about 150 m2. The most successful location of such a store will be a shopping and entertainment center with a large flow of visitors.

For the operation of this store, we need four sales consultants. In addition, a marketer will work in the store, carrying out the selection of clothing lines and demand control, as well as the administrator and director. Total number of employees will be seven people.

How to select a clothing store among competitors
The competitiveness of a clothing store is largely determined by the uniqueness and originality of the product it offers for sale. Given that the store will sell licensed replicas, that is, issued under the guidance of brand holders, the company can guarantee the high quality of the goods.

The cost of replicas is lower than the cost of the first line of the brand. Accordingly, buyers will have very competitive prices, spending much less than when buying original things.

It should not be forgotten that the following factors have the greatest influence on a clothing store of an average price segment:

display of goods, window dressing;

high qualification and friendly staff;

the atmosphere in the store;

distribution of advertising booklets and pamphlets;

organization of special promotional events;

provision of discount / bonus cards;

periodic notification of customers about new collections.

Let us examine additional factors that should ensure the success of the store. In a well-designed clothing store exterior design is intended to attract the customer to go inside and purchase a certain thing. It is also important that the interior and exterior of the stores correspond to a specific product line and be focused on their target audience of customers.

An important role in the design of the store is played by colors, light, music and materials, the interior in which glass and steel prevail are particularly advantageous at the moment. For registration, you must use a variety of creative designs in bright colors. Everything must be done so that the client belonging to your target audience wants to enter, so that he sees something familiar, dear, close in spirit.

Brand Replica Store
Clothing storefronts should be large, spacious and well lit. Thus, the visitor to the shopping and entertainment center will be able to appreciate not only what is in the foreground in the shop window, but also what is behind, in the store itself. The interior of the store should be the background for what is presented.

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