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Business plan for the production and sale of plaster garden figures

1. PROJECT SUMMARY
This business plan considers the opening of an enterprise specialized in the production and sale of gypsum garden figures in a city with a population of over 1 million people. The aim of the project is to meet the demand of the local population for high-quality products of landscape design and profit.

Among the advantages of the project are the low threshold for entry into the business and the low cost of raw materials. For the organization of production, it will be necessary to master the technology of creating forms (matrices), casting, painting and working out figures, to equip a production and storage room with a total area of ​​70 square meters. meters, to purchase the necessary equipment and material.

Starting investments amount to 228.5 thousand rubles. Financial calculations of this business plan are made for a three-year period of activity. According to them, the payback period of the project will be 5 months. Integral project performance indicators are presented.

2. DESCRIPTION OF INDUSTRY AND COMPANY
The tradition of decorating homesteads with garden figures appeared in Germany in the nineteenth century. The experience of the Germans was adopted by gardeners from other countries of the world, including from Russia. The growth in demand for such goods in our country is due to the fact that cottages and country plots have become increasingly perceived by Russians as a place to rest, rather than to work in a garden. Today, according to VTsIOM, about 50% of Russians own country houses and cottages. At the same time, we can note a tendency to increase the number of cottages, the number of which is constantly growing. For the design of the plots used a variety of sculptural forms that are made from plaster, ceramics, concrete, artificial stone and wood. They are established in a garden at decorative hills and reservoirs, in beds, near arbors and garden paths. Despite the fact that the market of garden figures offers a wide variety of products that differ in quality, a high level of demand for products remains.

Our project involves the creation of the production of plaster garden figures. Production will be located on a rented area in a city with a population of over 1 million people. For the organization of business will be implemented several steps. Firstly, the IP will be opened, the procedures for registration and tax registration are carried out. Secondly, the production technology of forms for the production of products and the products themselves will be mastered. Thirdly, the necessary equipment and materials will be purchased, as well as hiring and training of employees will be carried out.

Finished products will be sold at retail through our own online store, as well as wholesale and small wholesale organizations involved in the sale of goods for the garden, household goods, decorative items and other related products. Investments in the project will amount to 228.5 thousand rubles. Articles starting costs are detailed in Table. 2 of this business plan.

3. DESCRIPTION OF GOODS
Our company will produce and sell garden figures and sculptures intended for decorating gardens and personal plots. The range will be expanded through the production of souvenirs and piggy banks. Unlike most competitors, the company’s products will be different originality and high quality performance. In particular, for the production of figures will be used their own, and not purchased ready-made forms. Due to the low cost of raw materials, high margins will be established for finished products (234%). The list of the main groups of goods sold and the final prices are presented.

The material for the production will be used sculpture gypsum. The advantages of working with gypsum can be identified: its low cost, ease of technological process at work (does not require the purchase of expensive equipment), safety of work for employees (non-toxic, no protective equipment, hoods, etc.). At the same time, the material is quite fragile, and therefore special attention will be paid to proper storage.

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