Stores home at low prices «Home Market»
COMPANY DESCRIPTION HOME MARKET
“Home Market” is a discounter selling home goods. The attractiveness of the franchisor’s business is due to the high demand for low-priced products, regardless of the state of the economy, as it focuses on selling goods to low-income customers.
The company “At the same time” was founded in September 2013, and the first store under this brand was opened in Khimki in February 2014. Co-owners of the company are Interros Vladimir Potanin and Oscar Hartmann (KupiVip, CarPrice).
In 2017, the network began a large-scale re-branding “Together” in the non-food discounter “Home Market”. The new format showed significantly more successful financial results. In 2018, the company plans to complete the rebranding and further develop only home goods stores at low prices “Home Market”.
Franchise competitive advantages:
Continuous qualitative development of USP
Stable sales all year round (not susceptible to seasonal fluctuations)
Low personnel costs – the model is suitable for scaling
Experience in managing a distributed regional network
Attention to each partner
Financial sustainability of a business during a crisis
In fact, we sell our competence in managing a unique product matrix.
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Home Market ™
check Year of foundation of the company – 2013
check Franchise launch year 2015
check Country of Origin – Russia
check Number of franchises sold – 25
check Number of own enterprises – 89
check Master franchise and / or exclusive territory – No
check Cities with offices – Aleksin, Astrakhan, Balashikha, Voronezh, Gagarin, Golitsyno, Gryazi, Desnogorsk, Dmitrov, Domodedovo, Donetsk, Donskoy, Yegoryevsk, Yelets, Zhirnovsk, Zvenigorod, Ivanovo, Istra, Kaluga, Klin, Kolomna, Korolev , Kostroma, Kotelniki, Krymsk, Kursk, Livny, Lipetsk, Lobnya, Lyubertsy, Maikop, Mozhaisk, Moscow, Moscow, Mtsensk, Mytishchi, Naro-Fominsk, Nakhabino, Novoanninsky, Novomoskovsk, Novoshakhtinsk, Obninsk, Odintsovo, Onega, Orel, Orekhovo -Zuyevo, Pechora, Podolsk, Pskov, Pushkino, Ramenskoye, Roslavl, Sergiev Posad, Serpukhov, Sm Olensk, Stupino, Teikovo, Torzhok, Tula, Tuchkovo, Tyumen, Udomlya, Uzlovaya, Uryupinsk, Khimki, Cherepovets, Chekhov, Chita, Scherbinka, Yaroslavl, Yartsevo
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FINANCIAL CONDITIONS OF COOPERATION
Franchise cost (fee): 300 000 ₽
Royalty: 2%
Advertising fee: 0 ₽
Payback period: 12 months.
Starting capital: from 4 800 000 ₽
REQUIREMENTS TO THE BUYER
Availability of commercial skills, entrepreneurial experience
Availability of financial resources for project implementation
It is desirable to have a general idea of the activities of the retail facility, the desire to manage the store
REQUIREMENTS FOR PREMISES
The room in the shopping center or a separate building, located in a place with high customer traffic
Preferred close proximity to a network grocery store formats supermarket or convenience store
The area of the trading floor is 200-230 square meters. m. (one room), storage rooms – 30-40 square meters. m
Floor: first, basement, second
Ceiling height – not less than 2.7 m, minimum el. power – 16 kW.
… THE PARTNER PACKAGE IS INCLUDED
8 manuals on the launch and operating activities of the store;
15 instructions on the operating activities of the store;
2 legal documents;
1 financial model;
1 typical plan schedule of opening a store;
The idea of opening a similar store came at the very beginning of 2015. The only known at that time network of fixed prices refused us. But it was clear that this is a sought-after, well-established sales format, which means there will be other companies that are developing this trade direction.
And having a little searching on the Internet, we “went out” to the fixed prices of the Home Market stores. We looked at the site, got acquainted with the necessary requirements for the opening, financial investments. Since the nearest store was more than 1,000 km away, all the information was drawn from the Internet. There were no reviews of the franchisee, and at that time there were only 4 franchise stores. We watched reviews of store employees about networking, reviews of beauty bloggers …)))) there was not very much information …
