Business Plan Studio Infographic
1. PROJECT SUMMARY
The goal of the project is to open a studio dedicated to the creation of static infographics and custom video infographics. In this business plan, calculations are made for starting a business from scratch. Starting capital will be available in the location of the initiator funds in the amount of 118 thousand rubles.
The target audience of the project – representatives of small and medium-sized businesses interested in a clear presentation of information to increase sales of their product. Among the main advantages of the project – work in an affordable price segment, customer focus, a high degree of efficiency.
The expected average monthly turnover of the project during 1 year of work is 1.59 million rubles, net profit is 884.28 thousand rubles. Profitability – 55%. The payback period is 2 months.
Integral Performance Indicators
Discount rate (r-year),% 20
Discount rate (r-months),% 1,531
Payback period (PP), months 2
Discounted payback period (DPP), months 2
Net present value (NPV), rub. 263,768
Return on investment (ARR),% 102.79
Internal rate of return (IRR),% 56.52
Profitability Index (PI) 2.24
2. DESCRIPTION OF INDUSTRY AND COMPANY
People thought about the graphic presentation of information already in the 18-19 century. At first, infographics appeared in science, essentially representing one of the methods of scientific analysis, after which this tool was used for entertainment and marketing. After such a bifurcation, it was accurate to say what infographics are. In the most general sense, infographics means a graphical way of presenting information, data and knowledge, allowing you to quickly and clearly present complex information. In a narrower sense, which in the public opinion implies the very explanatory and entertaining component, it has become possible to speak from the end of the 80s. The format of the mass phenomenon and trend such infographics received in the past few years.
The popularity of infographics is due to the rapid increase in the number of visual information, which is becoming increasingly difficult for modern man to perceive. Marketers could not fail to notice that any, even the simplest text began to annoy people – I want to delve into it less and less. Infographics has become a quick and convenient way to clearly explain complex things. It is quickly absorbed, well remembered, it is convenient to replicate through social networks, in addition, it increases respect and level of trust in the brand.
Our company will be engaged in the development of various types of video infographics and static infographics to order, focusing on small and medium-sized businesses as a target audience (b2b). These will be companies interested in a clear presentation of information that requires orderliness and accessibility, as well as all business representatives looking for new effective ways to increase the sales of their products.
Starting capital for the opening of the studio will be 118 thousand rubles. At the initial stage of investment in real estate is not required – the main business processes will be made from their own home, and employees will work remotely.
The studio’s products will be short selling commercials with classic graphics – or more complex ones with animation elements. Payment for services will be charged for prepayment 50% and payment of half the amount after the order. More information about services and prices – see Table. 3 business plan.
4. SALES AND MARKETING
The company’s competitors can be divided into several categories. The first is made up of industry leaders who create infographics and sell videos for major federal brands. They, as a rule, work on large orders, have impressive turnover, regular staff and a wide range of services, creating a large number of advertisements. Thanks to the budget for the implementation of the order they can spend a month or more, paying attention to every aspect. The second part is companies of various profiles and various design studios designed for small and medium-sized businesses, designed for a narrower wallet and a less picky client. As a rule, they collaborate with designers on a remote basis.