Anti-crisis business

Career deadlock or new horizons?
The peak career development of most modern managers is a career dead end. This paradoxical discovery came sociological scientists, analyzing the experience of thousands of top managers. The essence of…

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Anti-crisis business: how to make money on commission goods
Commission trading is experiencing a new wave of popularity. This idea can be profitable precisely in a crisis, when the price of any mistake with the choice of the direction…

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On the investment attractiveness of the business
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course. Imagine two trays…

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Marketing intelligence

Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence.
Is it often necessary to have information about a competitor company? There can be no definitive answer “yes” or “no”. However, the author faced situations where competitor information was more useful than ever when making important strategic decisions. Continue reading

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

On the investment attractiveness of the business

What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course.
Imagine two trays on the market. One sells diapers, the other snickers, well, or two stalls selling “shawarma”. Both trays from a legal point of view – Limited liability companies. Which tray / stall is the most attractive from an investment point of view? The one who has the “counter” more or more beautiful saleswoman? Nah Continue reading

Integral indicators in business planning or how to evaluate an investment project?

What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If wrong, correct me.

So, I propose to return to the distant nineties. It was then that two comrades, having studied the experience of “foreign colleagues”, put into circulation the methodological recommendations for evaluating investment projects, which were subsequently approved: Continue reading

What are the criteria for judging successful business development?

I will not be mistaken if I write that every entrepreneur is asleep and sees how to improve the work of his enterprise, so to say “deepen” it and “expand” it. But almost everyone has his own vision of this process … Not everyone can clearly articulate by what indicators one can judge how successful the enterprise has become.

Terms, terms, terms … When communicating with entrepreneurs, you often notice that there is no single “picture of the worlds” between a consultant and a customer when discussing both complex and tricky and fairly simple questions. Continue reading

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Your business: how to open an insurance company
Is it possible to open your insurance business and how much you can earn on it? We understand the basic concepts and formats, analyze the insurance market, calculate investments. The…

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Own business: manufacture of welding electrodes
Production of electrodes can be a great idea to start your own business. For the organization of such production will require a mini-shop and minimal equipment. Despite the fact that…

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Stickershop: can I make money on stickers?
Stickers are shops of vinyl stickers, stickers and other accessories that are popular with young people and teenagers. These products are sold with a high markup, and you can open…

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Stores home at low prices «Home Market»
COMPANY DESCRIPTION HOME MARKET “Home Market” is a discounter selling home goods. The attractiveness of the franchisor’s business is due to the high demand for low-priced products, regardless of the…

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