Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence.
Is it often necessary to have information about a competitor company? There can be no definitive answer “yes” or “no”. However, the author faced situations where competitor information was more useful than ever when making important strategic decisions. Continue reading
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course.
Imagine two trays on the market. One sells diapers, the other snickers, well, or two stalls selling “shawarma”. Both trays from a legal point of view – Limited liability companies. Which tray / stall is the most attractive from an investment point of view? The one who has the “counter” more or more beautiful saleswoman? Nah Continue reading
What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If wrong, correct me.
So, I propose to return to the distant nineties. It was then that two comrades, having studied the experience of “foreign colleagues”, put into circulation the methodological recommendations for evaluating investment projects, which were subsequently approved: Continue reading
I will not be mistaken if I write that every entrepreneur is asleep and sees how to improve the work of his enterprise, so to say “deepen” it and “expand” it. But almost everyone has his own vision of this process … Not everyone can clearly articulate by what indicators one can judge how successful the enterprise has become.
Terms, terms, terms … When communicating with entrepreneurs, you often notice that there is no single “picture of the worlds” between a consultant and a customer when discussing both complex and tricky and fairly simple questions. Continue reading