Anti-crisis business

How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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Business Plan Studio Infographic
1. PROJECT SUMMARY The goal of the project is to open a studio dedicated to the creation of static infographics and custom video infographics. In this business plan, calculations are…

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Business plan for the production of plastic windows
1. PROJECT SUMMARY The goal of the project is to organize an industrial enterprise in Krasnodar. Products - plastic windows. Distribution channels: construction organizations, dealer network, building materials stores. Price…

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Marketing intelligence

Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence.
Is it often necessary to have information about a competitor company? There can be no definitive answer “yes” or “no”. However, the author faced situations where competitor information was more useful than ever when making important strategic decisions. Continue reading

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

On the investment attractiveness of the business

What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course.
Imagine two trays on the market. One sells diapers, the other snickers, well, or two stalls selling “shawarma”. Both trays from a legal point of view – Limited liability companies. Which tray / stall is the most attractive from an investment point of view? The one who has the “counter” more or more beautiful saleswoman? Nah Continue reading

Integral indicators in business planning or how to evaluate an investment project?

What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If wrong, correct me.

So, I propose to return to the distant nineties. It was then that two comrades, having studied the experience of “foreign colleagues”, put into circulation the methodological recommendations for evaluating investment projects, which were subsequently approved: Continue reading

What are the criteria for judging successful business development?

I will not be mistaken if I write that every entrepreneur is asleep and sees how to improve the work of his enterprise, so to say “deepen” it and “expand” it. But almost everyone has his own vision of this process … Not everyone can clearly articulate by what indicators one can judge how successful the enterprise has become.

Terms, terms, terms … When communicating with entrepreneurs, you often notice that there is no single “picture of the worlds” between a consultant and a customer when discussing both complex and tricky and fairly simple questions. Continue reading

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Production and sale of children's playgrounds: where to start a business
Production and sale of children's playgrounds is not only profitable, but also socially significant. Playgrounds for children are now actively demanded by residents of high-rise and private houses, shopping center…

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On the investment attractiveness of the business
What is investment attractiveness? What company can be called investment-attractive, and in what properties is it expressed? Questions are not idle, but not “binomial Newton”, of course. Imagine two trays…

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Own business: how to make money on coffee machines
Coffee machines are the most popular vending area; they occupy about 65% of the total market. In this article we will analyze the main points of business from the choice…

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How to open a certificate authority (certification authority)
In any large company, document flow is represented by a large volume of documents, many of which are stored and transmitted electronically. To eliminate the possibility of forgery and protect…

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