Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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What you need to know when concluding an office lease agreement
Any company in its activity somehow faced with the problem of finding and arranging an office. For many businesses, the cost of renting an office is the largest of the…

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Integral indicators in business planning or how to evaluate an investment project?
What are integral indicators? What do they show? Where did they come from? In this article I will make a timid attempt to share my thoughts on this topic. If…

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negotiate with clients

Your business: how to open a PR agency

In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR with the phrase “public relations”, although this is a direct translation of the English phrase “public relations”, from which, in fact, the abbreviation PR has been derived. Ivy Lee’s ideas were revised by modern specialists, and the provisions on “PR” lost the most important thing – the principle of two-way communication, when not only the company / person forms his image in the eyes of consumers / population, but also receives information from them when the interests of all society as a whole. Continue reading

How to analyze the competitiveness of enterprises
Competition and competitiveness - what do these terms mean? By what indicators can one judge that one company is more competitive than the other? Answer these questions. What is competition?…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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How to open a jewelry store
Jewelry store is a profitable and prestigious type of business. The need for jewelry is always there. The high margin on the product provides a good income, which is about…

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Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be…

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