Your business: how to open a PR agency

In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR with the phrase “public relations”, although this is a direct translation of the English phrase “public relations”, from which, in fact, the abbreviation PR has been derived. Ivy Lee’s ideas were revised by modern specialists, and the provisions on “PR” lost the most important thing – the principle of two-way communication, when not only the company / person forms his image in the eyes of consumers / population, but also receives information from them when the interests of all society as a whole. Continue reading →