Your business: how to open an insurance company
Is it possible to open your insurance business and how much you can earn on it? We understand the basic concepts and formats, analyze the insurance market, calculate investments. The…

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Christmas tree business: how to make money by selling Christmas trees
One of the most popular ways to make money in the New Year is to sell Christmas trees. However, if you think that it is enough to buy bulk Christmas…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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mineral water

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Vending business: your jukebox
Jukebox - vending business, which still has a place for beginners. The scheme is simple: you buy a machine for 60 thousand rubles, install it in a cafe and get…

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Organization of business for the production of mineral powder
Prerequisites for creating a business Marketing studies in many regions of Russia show that road construction does not use mineral powder, which should be added to the asphalt concrete mix…

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Vending business: your jukebox
Jukebox - vending business, which still has a place for beginners. The scheme is simple: you buy a machine for 60 thousand rubles, install it in a cafe and get…

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Marketing intelligence
Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence. Is it…

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