Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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Production and sale of children's playgrounds: where to start a business
Production and sale of children's playgrounds is not only profitable, but also socially significant. Playgrounds for children are now actively demanded by residents of high-rise and private houses, shopping center…

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Own business: welding
In the field of construction business there are several areas that are available with a small amount of initial investment, that is, those that can be attributed to small business.…

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mineral water

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Own business: welding
In the field of construction business there are several areas that are available with a small amount of initial investment, that is, those that can be attributed to small business.…

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Business plan for the production of fiberglass reinforcement
1. PROJECT SUMMARY The goal of the project is to organize an enterprise for the production of fiberglass reinforcement. Location - pos. Reconstructor of the Rostov region. Sales are carried…

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Christmas tree business: how to make money by selling Christmas trees
One of the most popular ways to make money in the New Year is to sell Christmas trees. However, if you think that it is enough to buy bulk Christmas…

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