Your business: how to open a PR agency
In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR…

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Business plan for the production of plastic windows
1. PROJECT SUMMARY The goal of the project is to organize an industrial enterprise in Krasnodar. Products - plastic windows. Distribution channels: construction organizations, dealer network, building materials stores. Price…

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Business plan for the organization of production of polypropylene monofilament
1. PROJECT SUMMARY The goal of the project is to organize the production of polypropylene monofilament (fishing line) in the form of a pile and trim line. The location of…

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Your business: how to open a store replica store
A replica fashion store is an excellent option for the fashion retail business in the face of declining Russian incomes. What conditions and means are needed to trade copies of…

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Investment costs in business planning
Investment costs - the concept well, very “extensible.” As a rule, planned expenses are always an order of magnitude less than those actually needed. So how much to lay on…

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mineral water

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Own business: welding
In the field of construction business there are several areas that are available with a small amount of initial investment, that is, those that can be attributed to small business.…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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Your business: how to open a store replica store
A replica fashion store is an excellent option for the fashion retail business in the face of declining Russian incomes. What conditions and means are needed to trade copies of…

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