Anti-crisis business
Business plan for the production of fiberglass reinforcement
1. PROJECT SUMMARY The goal of the project is to organize an enterprise for the production of fiberglass reinforcement. Location - pos. Reconstructor of the Rostov region. Sales are carried…

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Building materials shop: profitability, assortment, starting purchase
Project Summary The project involves the organization of a building materials store in a city with a population of 50-500 thousand people. The store area is about 200 m2, of…

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Cork material is produced
Cork material is produced from the bark of cork oak, which grows in the Western Mediterranean and on the Atlantic coast at an altitude of up to 1,400 meters above…

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make the only

Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading →

Posted in barrier for beginners, but also to consumers, calculated integral, market capacity has, marketing sense
Business plan for the production and sale of plaster garden figures
1. PROJECT SUMMARY This business plan considers the opening of an enterprise specialized in the production and sale of gypsum garden figures in a city with a population of over…

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Vending business: your jukebox
Jukebox - vending business, which still has a place for beginners. The scheme is simple: you buy a machine for 60 thousand rubles, install it in a cafe and get…

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Own business: how to make money on coffee machines
Coffee machines are the most popular vending area; they occupy about 65% of the total market. In this article we will analyze the main points of business from the choice…

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Marketing research in the development of business plans for commercial enterprises
This article was written back in 2004. Many years have passed and, after reading the article, I realized that little had changed ... It is still relevant and published with…

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