Your business: how to open a PR agency
In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR…

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Own business: model workshop
In the construction of buildings, especially entire complexes of buildings, it is often necessary to create layouts that exactly repeat the future construction at the desired scale. However, not only…

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Your business: how to open an insurance company
Is it possible to open your insurance business and how much you can earn on it? We understand the basic concepts and formats, analyze the insurance market, calculate investments. The…

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firm than the individual

Your business: how to open a PR agency

In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR with the phrase “public relations”, although this is a direct translation of the English phrase “public relations”, from which, in fact, the abbreviation PR has been derived. Ivy Lee’s ideas were revised by modern specialists, and the provisions on “PR” lost the most important thing – the principle of two-way communication, when not only the company / person forms his image in the eyes of consumers / population, but also receives information from them when the interests of all society as a whole. Continue reading

Marketing intelligence
Insider and current commercial information about a competitor or its lack can sometimes lead to serious problems or, conversely, to significant business success. This article is about intelligence. Is it…

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Going east: how to open a business with China
Business with China is high profits and profitable cooperation. We have collected tips on how to organize a home-based business, start a business without investments and what main areas to…

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Exit to the people. How to make money on direct sales of cosmetics
Direct sales of cosmetics are still popular, as it benefits not only companies and their distributors, but also consumers, allowing them to bypass the mark-up stores. But the amount of…

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Market capacity in business planning
Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be…

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