Stores home at low prices «Home Market»
COMPANY DESCRIPTION HOME MARKET “Home Market” is a discounter selling home goods. The attractiveness of the franchisor’s business is due to the high demand for low-priced products, regardless of the…

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Your business: how to open a PR agency
In general, the concept of PR, like much in this country, has long been distorted. What does this word mean today? It does not occur to anyone to associate PR…

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Your business: how to open a collection agency
Until recently, collection activities in Russia did not have legal regulation, but since July 2014, everything has changed. Now the rights and obligations of collectors, as well as debtors, are…

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Market capacity in business planning

Market capacity is one of the key characteristics of any market, and without deep and detailed information about this “enter it” indicator, pursuing bold and ambitious plans, it would be wrong.
I noticed an interesting pattern … Sometimes very important issues, in particular the “market capacity”, when developing business plans for investment projects (section “Marketing Plan”) do not pay enough attention. At first glance, this seems absurd, and, nevertheless, it is. Is this done intentionally? This is a question for conspiracy therapists. Yes, and in the classic book on marketing F. Kotler “Practical Marketing”, as I recall, even the term is not used … Continue reading

Own business: web-design studio
The content of your Internet portal is quite complicated and troublesome. At the same time, today your website (or at least a page on a social network) is a very…

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Business plan for the production of fiberglass reinforcement
1. PROJECT SUMMARY The goal of the project is to organize an enterprise for the production of fiberglass reinforcement. Location - pos. Reconstructor of the Rostov region. Sales are carried…

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Business plan for the production of plastic windows
1. PROJECT SUMMARY The goal of the project is to organize an industrial enterprise in Krasnodar. Products - plastic windows. Distribution channels: construction organizations, dealer network, building materials stores. Price…

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Your business: how to open a store replica store
A replica fashion store is an excellent option for the fashion retail business in the face of declining Russian incomes. What conditions and means are needed to trade copies of…

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